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WWW
2010
ACM
14 years 12 days ago
Expressive auctions for externalities in online advertising
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Arpita Ghosh, Amin Sayedi
KDD
2012
ACM
292views Data Mining» more  KDD 2012»
11 years 7 months ago
Online allocation of display ads with smooth delivery
Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, typically weeks or months. Ad serving systems that ass...
Anand Bhalgat, Jon Feldman, Vahab S. Mirrokni
WWW
2009
ACM
14 years 6 months ago
General auction mechanism for search advertising
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...
SIGECOM
2010
ACM
170views ECommerce» more  SIGECOM 2010»
13 years 10 months ago
Optimal online assignment with forecasts
Motivated by the allocation problem facing publishers in display advertising we formulate the online assignment with forecast problem, a version of the online allocation problem w...
Erik Vee, Sergei Vassilvitskii, Jayavel Shanmugasu...