4 search results - page 1 / 1 » Bidding to the Top: VCG and Equilibria of Position-Based Auc... |
CORR
2006
Springer
13 years 4 months ago
2006
Springer
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
WWW
2010
ACM
13 years 12 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...