13 search results - page 2 / 3 » Brand Performance Volatility from Marketing Spending |
HICSS
2002
IEEE
13 years 9 months ago
2002
IEEE
We propose a class of alternative stochastic volatility models for electricity prices using the quantile function modeling approach. Specifically, we fit marginal distributions ...
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
This research adopts Barua’s [1] three-tier Business Value Complementarity (BVC) model to study the performance of telephone companies (Telcos). Our study integrates constructs ...
HICSS
2005
IEEE
13 years 10 months ago
2005
IEEE
This paper explores search behavior of online shoppers. Information economics literature suggests that search cost in electronic markets has essentially been reduced to zero as co...
JORS
2010
12 years 11 months ago
2010
Monte Carlo simulation is a common method for studying the volatility of market traded instruments. It is less employed in retail lending, because of the inherent nonlinearities in...
KDD
2001
ACM
14 years 5 months ago
2001
ACM
Surveys are an important part of marketing and customer relationship management, and open answers (i.e., answers to open questions) in particular may contain valuable information ...