We suggest harvesting the power of multiplayer design to bridge content across different media platforms and develop player-driven cross-media experiences. This paper first argues ...
This work is based on the premise that online learning environments can potentially help develop communities of scholars by enabling participants to discover persons and resources...
The increase of bandwidth and streaming technology has made video on the Web the current “killer-app” of the dot-com world. However, users still face many problems. Users have...
This paper explores the use of digital games for marketing communications using two theoretical perspectives. Firstly, the external contexts in which video game play takes place a...
: In December of 2010, the new game CityVille achieved 6 million daily active users in just 8 days. Clearly the success of CityVille owes something to the fun gameplay experience i...