740 search results - page 2 / 148 » CRM Analytics Framework |
HICSS
2005
IEEE
13 years 10 months ago
2005
IEEE
The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted customer relationship management (CRM) implementation ...
CIKM
2009
Springer
13 years 11 months ago
2009
Springer
The structure of customer communication network provides us a natural way to understand customers’ relationships. Traditional customer relationship management (CRM) methods focu...
ADC
2003
Springer
13 years 10 months ago
2003
Springer
This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are re...
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
HICSS
2006
IEEE
13 years 11 months ago
2006
IEEE
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...