4 search results - page 1 / 1 » Clustering-Based Bidding Languages for Sponsored Search |
ESA
2009
Springer
13 years 9 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
A well-known result due to Vickery gives a mechanism for selling a number of goods to interested buyers in a way that achieves the maximum social welfare. In practice, a problem wi...
AAAI
2011
12 years 4 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...