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» Clustering-Based Bidding Languages for Sponsored Search
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ESA
2009
Springer
167views Algorithms» more  ESA 2009»
11 years 10 months ago
Clustering-Based Bidding Languages for Sponsored Search
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
Mohammad Mahdian, Grant Wang
WWW
2009
ACM
12 years 6 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WINE
2009
Springer
194views Economy» more  WINE 2009»
12 years 1 days ago
Mechanism Design for Complexity-Constrained Bidders
A well-known result due to Vickery gives a mechanism for selling a number of goods to interested buyers in a way that achieves the maximum social welfare. In practice, a problem wi...
Ravi Kumar, Mohammad Mahdian, Amin Sayedi
AAAI
2011
10 years 5 months ago
On Expressing Value Externalities in Position Auctions
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
Florin Constantin, Malvika Rao, Chien-Chung Huang,...
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