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CIMCA
2005
IEEE
13 years 10 months ago
Topic-Based Audience Metrics for Internet Marketing by Combining Ontologies and Output Page Mining
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Jean-Pierre Norguet, Esteban Zimányi
CORR
2004
Springer
208views Education» more  CORR 2004»
13 years 4 months ago
Business Intelligence from Web Usage Mining
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
Ajith Abraham
ADMA
2005
Springer
202views Data Mining» more  ADMA 2005»
13 years 6 months ago
A Latent Usage Approach for Clustering Web Transaction and Building User Profile
Web transaction data between web visitors and web functionalities usually convey users’ task-oriented behavior patterns. Clustering web transactions, thus, may capture such infor...
Yanchun Zhang, Guandong Xu, Xiaofang Zhou
CNSR
2004
IEEE
180views Communications» more  CNSR 2004»
13 years 8 months ago
The Reconstruction of User Sessions from a Server Log Using Improved Time-Oriented Heuristics
Web usage mining plays an important role in the personalization of Web services, adaptation of Web sites, and the improvement of Web server performance. It applies data mining tec...
Jie Zhang, Ali A. Ghorbani