16 search results - page 1 / 4 » Computing Optimal Bundles for Sponsored Search |
WINE
2007
Springer
13 years 10 months ago
2007
Springer
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
ICAI
2004
13 years 6 months ago
2004
In the age of electronic commerce, with low-cost information access, it has been recognized that a bundle search in a combinatorial trade is very valuable for buyers. Optimal trav...
ESA
2009
Springer
13 years 9 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
ATAL
2010
Springer
13 years 5 months ago
2010
Springer
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...