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ICIS
2003
13 years 6 months ago
Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
Lih-Bin Oh, Heng Xu
JECR
2000
157views more  JECR 2000»
13 years 4 months ago
Optimizing Human-Computer Interaction for the Electronic Commerce Environment
The paper investigates the interaction effects between the search strategy of software agents and the subject's product class knowledge. The experimental study consists of a ...
Rex Eugene Perera
WECWIS
2005
IEEE
157views ECommerce» more  WECWIS 2005»
13 years 10 months ago
A Recommender for Targeted Advertisement of Unsought Products in E-Commerce
Recommender systems are a powerful tool for promoting sales in electronic commerce. An effective shopping recommender system can help boost the retailer’s sales by reminding cus...
Koung-Lung Lin, Jane Yung-jen Hsu, Han-Shen Huang,...
ACMICEC
2007
ACM
168views ECommerce» more  ACMICEC 2007»
13 years 9 months ago
Designing novel review ranking systems: predicting the usefulness and impact of reviews
With the rapid growth of the Internet, users' ability to publish content has created active electronic communities that provide a wealth of product information. Consumers nat...
Anindya Ghose, Panagiotis G. Ipeirotis