39 search results - page 1 / 8 » Critical success factors for a customer relationship managem... |
INFSOF
2007
13 years 4 months ago
2007
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
In this contribution, we study companies engaging in B2C-E-Commerce and their ability to manage the relationship with their customers. We refer to this as companies’ ECCRM-capab...
IADIS
2003
13 years 6 months ago
2003
Electronic and mobile Commerce have proven to be highly successful in improving cost efficiencies and driving revenue growth for corporations worldwide. Interestingly, the technol...
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
IMCS
2007
13 years 4 months ago
2007
Purpose – Customer relationship management (CRM) is an information system that tracks customers’ interactions with the firm and allows employees to instantly pull up informat...