39 search results - page 2 / 8 » Critical success factors for a customer relationship managem... |
HICSS
2006
IEEE
13 years 11 months ago
2006
IEEE
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
HICSS
2006
IEEE
13 years 11 months ago
2006
IEEE
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...
HICSS
2008
IEEE
13 years 11 months ago
2008
IEEE
How to implement an IS (information system) successfully remains a problem. To address this, drawing on information processing theory, this study proposes an integrated model that...
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
DOLAP
2004
ACM
13 years 10 months ago
2004
ACM
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...