13 search results - page 1 / 3 » Customer relationship management (CRM) evaluation: diffusing... |
ECIS
2004
13 years 6 months ago
2004
Although CRM is one of the fastest growing management approaches being adopted across many organizations and particularly tourism and hospitality firms, the deployment of CRM appl...
ER
2007
Springer
13 years 10 months ago
2007
Springer
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....
ICDIM
2007
IEEE
13 years 11 months ago
2007
IEEE
Recently, by changing business circumstances, financial institutes have become interested in customer relationship management (CRM) in order to obtain continuous profit and to kee...
ECIS
2004
13 years 6 months ago
2004
Customer relationship management (CRM) is a business philosophy that has emerged and gained prominence in the field of IS in recent years. Organisations have begun to realise that...
DOLAP
2004
ACM
13 years 10 months ago
2004
ACM
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...