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KDD
2009
ACM
13 years 10 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
CSDA
2007
13 years 5 months ago
2007
The maximum rank correlation (MRC) estimator was originally studied by Han [1987. Nonparametric analysis of a generalized regression model. J. Econometrics 35, 303–316] and Sher...
CHI
2010
ACM
14 years 18 days ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
Influence is a complex and subtle force that governs the dynamics of social networks as well as the behaviors of involved users. Understanding influence can benefit various applic...
JORS
2010
13 years 16 days ago
2010
Monte Carlo simulation is a common method for studying the volatility of market traded instruments. It is less employed in retail lending, because of the inherent nonlinearities in...