13 search results - page 2 / 3 » Data Mining In Marketing Acquisition CAMPAIGNS |
IADIS
2008
13 years 7 months ago
2008
Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
KDD
2008
ACM
14 years 6 months ago
2008
ACM
Mining user preferences plays a critical role in many important applications such as customer relationship management (CRM), product and service recommendation, and marketing camp...
KDD
2002
ACM
14 years 6 months ago
2002
ACM
We present and discuss the important business problem of estimating the effect of retention efforts on the Lifetime Value of a customer in the Telecommunications industry. We disc...
KDD
2008
ACM
14 years 6 months ago
2008
ACM
Information diffusion, viral marketing, and collective classification all attempt to model and exploit the relationships in a network to make inferences about the labels of nodes....
WWW
2011
ACM
13 years 23 days ago
2011
ACM
Online social media are complementing and in some cases replacing person-to-person social interaction and redefining the diffusion of information. In particular, microblogs have ...