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DOLAP
2004
ACM
13 years 10 months ago
Data warehouse design to support customer relationship management analyses
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
Colleen Cunningham, Il-Yeol Song, Peter P. Chen
ER
2007
Springer
85views Database» more  ER 2007»
13 years 11 months ago
A Taxonomy of Customer Relationship Management Analyses for Data Warehousing
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....
Colleen Cunningham, Il-Yeol Song
DOLAP
1999
ACM
13 years 9 months ago
Event-Entity-Relationship Modeling in Data Warehouse Environments
We use the event-entity-relationship model (EVER) to illustrate the use of entity-based modeling languages for conceptual schema design in data warehouse environments. EVER is a g...
Lars Bækgaard
HICSS
2006
IEEE
118views Biometrics» more  HICSS 2006»
13 years 11 months ago
Mobilizing Customer Relationship Management - A Journey from Strategy to System Design
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
Ragnar Schierholz, Lutz Kolbe, Walter Brenner
SAC
2004
ACM
13 years 10 months ago
Creation and management of versions in multiversion data warehouse
A data warehouse (DW) provides an information for analytical processing, decision making, and data mining tools. On the one hand, the structure and content of a data warehouse ref...
Bartosz Bebel, Johann Eder, Christian Koncilia, Ta...