The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
We examine tagging behavior on Flickr, a public photosharing website. We build on previous qualitative research that exposed a taxonomy of tagging motivations, as well as on socia...
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...