146 search results - page 1 / 30 » Direct Marketing Response Models Using Genetic Algorithms |
KDD
1998
ACM
13 years 9 months ago
1998
ACM
Direct marketing response models seek to identify individuals most likely to respond to marketing solicitations. Such models are commonly evaluatedon classification accuracyand so...
KDD
2000
ACM
13 years 8 months ago
2000
ACM
Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...
SIGKDD
2002
13 years 4 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
WINE
2005
Springer
13 years 10 months ago
2005
Springer
In this study, a hybrid intelligent data mining methodology, genetic algorithm based support vector machine (GASVM) model, is proposed to explore stock market tendency. In this hyb...
DAWAK
2006
Springer
13 years 8 months ago
2006
Springer
This paper describes problem of prediction that is based on direct marketing data coming from Nationwide Products and Services Questionnaire (NPSQ) prepared by Polish division of A...