68 search results - page 2 / 14 » Dynamics of bid optimization in online advertisement auction... |
ATAL
2007
Springer
13 years 11 months ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
SIGECOM
2005
ACM
13 years 10 months ago
2005
ACM
In this paper we consider a common form of the English auction that is widely used in online Internet auctions. This discrete bid auction requires that the bidders may only submit...
AAAI
2008
13 years 7 months ago
2008
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
ATAL
2006
Springer
13 years 7 months ago
2006
Springer
Bidding for multiple items or bundles on online auctions raises challenging problems. We assume that an agent has a valuation function that returns its valuation for an arbitrary ...