This study investigates how consumers evaluate a product when they read conflicting online consumer reviews of evaluations from previous consumers. If consumers are rational, as i...
We set out to examine whether current, DRM-based online offerings of music and movies accord with consumers’ current expectations regarding the personal use of copyrighted works...
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. Although shopping agents provide convenience for consume...
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...