3 search results - page 1 / 1 » Effects of Multimedia on Mobile Consumer Behavior: An Empiri... |
ICIS
2003
13 years 6 months ago
2003
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
HICSS
2008
IEEE
13 years 11 months ago
2008
IEEE
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
PUC
2008
13 years 4 months ago
2008
In this paper, we present results from a study of mobile ticketing service adoption in public transportation. The theoretical background of the study is based on technology adoptio...