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KDD
2002
ACM
166views Data Mining» more  KDD 2002»
14 years 5 months ago
Exploiting response models: optimizing cross-sell and up-sell opportunities in banking
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...
Andrew Storey, Marc-David Cohen
KDD
2009
ACM
245views Data Mining» more  KDD 2009»
14 years 5 months ago
Mining rich session context to improve web search
User browsing information, particularly their non-search related activity, reveals important contextual information on the preferences and the intent of web users. In this paper, ...
Guangyu Zhu, Gilad Mishne