36 search results - page 2 / 8 » Efficient influence maximization in social networks |
WINE
2010
Springer
13 years 2 months ago
2010
Springer
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
AAAI
2008
13 years 7 months ago
2008
We address the problem of minimizing the propagation of undesirable things, such as computer viruses or malicious rumors, by blocking a limited number of links in a network, a dua...
DATAMINE
2010
13 years 4 months ago
2010
We address the combinatorial optimization problem of finding the most influential nodes on a large-scale social network for two widely-used fundamental stochastic diffusion models...
KDD
2009
ACM
14 years 5 months ago
2009
ACM
In large social networks, nodes (users, entities) are influenced by others for various reasons. For example, the colleagues have strong influence on one's work, while the fri...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...