19 search results - page 1 / 4 » Equilibrium Analysis of Dynamic Bidding in Sponsored Search ... |
WINE
2007
Springer
13 years 10 months ago
2007
Springer
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...