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CCGRID
2009
IEEE
13 years 6 months ago
Efficient Grid Task-Bundle Allocation Using Bargaining Based Self-Adaptive Auction
To address coordination and complexity issues, we formulate a grid task allocation problem as a bargaining based self-adaptive auction and propose the BarSAA grid task-bundle alloc...
Han Zhao, Xiaolin Li
WWW
2008
ACM
14 years 5 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
WWW
2010
ACM
13 years 12 months ago
Expressive auctions for externalities in online advertising
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
Arpita Ghosh, Amin Sayedi
WWW
2009
ACM
14 years 5 months ago
General auction mechanism for search advertising
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...