19 search results - page 1 / 4 » Evaluation of prediction models for marketing campaigns |
KDD
2001
ACM
14 years 5 months ago
2001
ACM
We consider prediction-model evaluation in the context of marketing-campaign planning. In order to evaluate and compare models with specific campaign objectives in mind, we need t...
IADIS
2008
13 years 6 months ago
2008
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
SIGKDD
2002
13 years 4 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
CSDA
2008
13 years 5 months ago
2008
A large body of evidence has emerged in recent studies confirming that macroeconomic factors play an important role in determining investor risk premia and the ultimate path of eq...