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CHI
2004
ACM
14 years 6 months ago
Interactive Comprehensible Data Mining
This paper discusses a novel data mining system devised and developed at Birmingham, which attempts to provide a more effective data mining system. It ties in with the workshop go...
Andy Pryke, Russell Beale
KDD
2009
ACM
153views Data Mining» more  KDD 2009»
14 years 6 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
PAAPP
2007
109views more  PAAPP 2007»
13 years 5 months ago
Relation rule mining
\Web users are nowadays confronted with the huge variety of available information sources whose content is not targeted at any specific group or layer. Recommendation systems aim...
Mehdi Adda, Rokia Missaoui, Petko Valtchev
CSE
2009
IEEE
14 years 16 days ago
Social Inference Risk Modeling in Mobile and Social Applications
— The emphasis of emerging mobile and Web 2.0 applications on collaboration and communication increases threats to user privacy. A serious, yet under-researched privacy risk resu...
Sara Motahari, Sotirios G. Ziavras, Mor Naaman, Mo...
PERVASIVE
2010
Springer
13 years 7 months ago
Studying the Use and Utility of an Indoor Location Tracking System for Non-experts
Abstract. Indoor location tracking systems have been a major focus of ubiquitous computing research, and they have much promise to help in collecting objective, real time data for ...
Shwetak N. Patel, Julie A. Kientz, Sidhant Gupta