337 search results - page 2 / 68 » Externalities in online advertising |
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
SIGECOM
2010
ACM
13 years 10 months ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
ACNS
2010
Springer
13 years 8 months ago
2010
Springer
Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
PERVASIVE
2007
Springer
13 years 11 months ago
2007
Springer
GI
2009
Springer
13 years 3 months ago
2009
Springer
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...