Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...