This paper reports a research in progress to study the effect of information seeking behavior on an online purchase intention. There are several strategies people use to find info...
E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to "convert" Internet users who are reluctant to bu...
Consider an on-line player who needs some equipment (e.g., a computer) for an initially unknown number of periods. At the start of each period it is determined whether the player w...