27 search results - page 6 / 6 » Familiarity and Trust: Measuring Familiarity with a Web Site |
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
SOSP
2007
ACM
14 years 2 months ago
2007
ACM
Reliability at massive scale is one of the biggest challenges we face at Amazon.com, one of the largest e-commerce operations in the world; even the slightest outage has significa...