167 search results - page 1 / 34 » Finding advertising keywords on web pages |
WWW
2006
ACM
14 years 5 months ago
2006
ACM
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
FIS
2009
13 years 2 months ago
2009
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
WWW
2010
ACM
13 years 10 months ago
2010
ACM
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
WWW
2003
ACM
14 years 5 months ago
2003
ACM
Yellow pages catalogs and corresponding directory services on the web are a widely used business concept for helping people to find companies providing services and selling product...