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» Flexible matching and ranking of web service advertisements
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WWW
2010
ACM
13 years 11 months ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
WISE
2003
Springer
13 years 10 months ago
Flexible Interface Matching for Web-Service Discovery
The web-services stack of standards is designed to support the reuse and interoperation of software components on the web. A critical step, to that end, is service discovery, i.e....
Yiqiao Wang, Eleni Stroulia
ENTCS
2006
175views more  ENTCS 2006»
13 years 5 months ago
A Semantical Framework for the Orchestration and Choreography of Web Services
Web Services are software services that can be advertised by providers and invoked by customers using Web technologies. This concept is currently carried further to address the co...
Claus Pahl, Yaoling Zhu
WWW
2007
ACM
14 years 6 months ago
Spam double-funnel: connecting web spammers with advertisers
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
Yi-Min Wang, Ming Ma, Yuan Niu, Hao Chen
DOCENG
2010
ACM
13 years 6 months ago
Contextual advertising for web article printing
: Contextual Advertising for Web Article Printing Shengwen Yang, Jianming Jin, Parag Joshi, Sam Liu HP Laboratories HPL-2010-79 printed ad, web printing, article extraction, conte...
Shengwen Yang, Jianming Jin, Joshi Parag, Sam Liu