122 search results - page 2 / 25 » Fuzzy data mining for customer loyalty analysis |
ADMA
2009
Springer
13 years 3 months ago
2009
Springer
Comparison and data analysis to the similarity measures and entropy for fuzzy sets are studied. The distance proportional value between the fuzzy set and the corresponding crisp se...
INCDM
2010
Springer
13 years 7 months ago
2010
Springer
Abstract. Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies i...
CORR
2004
Springer
13 years 5 months ago
2004
Springer
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
HICSS
2008
IEEE
13 years 11 months ago
2008
IEEE
Personalization is a phenomenon that intrigues and confuses. Personalized offerings promise customer attention, loyalty and safe haven against commoditization. However, these prom...
SOFT
2000
13 years 8 months ago
2000
In meeting the challenges that resulted from the explosion of collected, stored, and transferred data, Knowledge Discovery in Databases or Data Mining has emerged as a new research...