48 search results - page 8 / 10 » General auction mechanism for search advertising |
SIGECOM
2004
ACM
13 years 11 months ago
2004
ACM
In many market settings, agents do not know their preferences a priori. Instead, they may have to solve computationally complex optimization problems, query databases, or perform ...
SIGECOM
2009
ACM
14 years 8 days ago
2009
ACM
We analyze the problem of designing a truthful pay-per-click auction where the click-through-rates (CTR) of the bidders are unknown to the auction. Such an auction faces the class...
ATAL
2008
Springer
13 years 7 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
AI
2002
Springer
13 years 5 months ago
2002
Springer
Combinatorial auctions, that is, auctions where bidders can bid on combinations of items, tend to lead to more efficient allocations than traditional auction mechanisms in multi-i...
CIKM
2007
Springer
13 years 12 months ago
2007
Springer
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...