139 search results - page 1 / 28 » Hybrid keyword search auctions |
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid ...
SIGECOM
2006
ACM
13 years 11 months ago
2006
ACM
We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighte...
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
CEC
2010
IEEE
13 years 6 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
ESWS
2008
Springer
13 years 7 months ago
2008
Springer
This paper describes hybrid search, a search method supporting both document and knowledge retrieval via the flexible combination of ontologybased search and keyword-based matching...