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DSS
2006
119views more  DSS 2006»
13 years 5 months ago
Identifying issues in customer relationship management at Merck-Medco
Gholamreza Torkzadeh, Jerry Cha-Jan Chang, Gregory...
HICSS
2006
IEEE
146views Biometrics» more  HICSS 2006»
13 years 11 months ago
Managing Customer Relationships through Mobile Medium - Underlying Issues and Opportunities
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...
ECIS
2001
13 years 6 months ago
A Review of the Issues Associated with Customer Relationship Management Systems
Customer Relationship Management (CRM) standard package software has become a key contributor to attempts at aligning business and IT strategies in recent years. The past decade h...
Ben Light
HICSS
2003
IEEE
193views Biometrics» more  HICSS 2003»
13 years 10 months ago
Message Sense Maker: Engineering a Tool Set for Customer Relationship Management
To determine the important trends and issues in thousands of comments from customers and make strategic decisions about business operations, managers must go over these messages m...
Dmitri Roussinov, J. Leon Zhao
HICSS
2006
IEEE
123views Biometrics» more  HICSS 2006»
13 years 11 months ago
Determinants of Performance in Customer Relationship Management - Assessing the Technology Usage-Performance Link
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...
Goetz Greve, Sönke Albers