52 search results - page 2 / 11 » Improving Ad Relevance in Sponsored Search |
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
WINE
2010
Springer
13 years 2 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...