36 search results - page 4 / 8 » Just-in-time contextual advertising |
AAAI
2007
13 years 7 months ago
2007
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
MMSP
2008
IEEE
13 years 11 months ago
2008
IEEE
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
FINTAL
2006
13 years 9 months ago
2006
Abstract. We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the...
WWW
2010
ACM
13 years 10 months ago
2010
ACM
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
WWW
2006
ACM
14 years 6 months ago
2006
ACM
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...