214 search results - page 1 / 43 » Keyword Generation for Search Engine Advertising |
ICDM
2006
IEEE
13 years 11 months ago
2006
IEEE
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
SIGECOM
2006
ACM
13 years 10 months ago
2006
ACM
We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighte...