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ICCBR
2005
Springer
13 years 11 months ago
Advertising Strategies: Learning Competence through Cooperative Game Playing
In this paper we consider the competition on the Internet between information providers to maximise their exposure to a relevant audience. Spammers and Search engine gamers adopt a...
Paolo Avesani, Conor Hayes
NIPS
2008
13 years 7 months ago
Transfer Learning by Distribution Matching for Targeted Advertising
We address the problem of learning classifiers for several related tasks that may differ in their joint distribution of input and output variables. For each task, small
Steffen Bickel, Christoph Sawade, Tobias Scheffer
KDD
2010
ACM
289views Data Mining» more  KDD 2010»
13 years 3 months ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
WWW
2008
ACM
14 years 6 months ago
Dynamic cost-per-action mechanisms and applications to online advertising
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra
WWW
2005
ACM
14 years 6 months ago
Adaptive filtering of advertisements on web pages
We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the we...
Babak Esfandiari, Richard Nock