Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
An approach for reorganizing a Web site based on user access patterns is proposed. The Web server's log les and the Web pages on the site are rst preprocessed to obtain the ac...
Web transaction data usually convey user task-oriented behaviour pattern. Web usage mining technique is able to capture such informative knowledge about user task pattern from usa...
Markov models have been widely used for modelling users' navigational behaviour in the Web graph, using the transitional probabilities between web pages, as recorded in the w...
Automatic and non-invasive web personalization seems to be a challenge for nowadays web sites. Many web mining techniques are used to achieve this goal. Since current web sites evo...