Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
We are experiencing a new Social Web, where people share, communicate, commiserate, and conflict with each other. As evidenced by systems like Wikipedia, twitter, and delicious.co...
Social media are becoming increasingly popular and have attracted considerable attention from spammers. Using a sample of more than ninety thousand known spam Web sites, we found ...
The primary purpose of this paper is to describe the theoretical underpinnings of the construct Para-social Presence (PSP). Para-social presence refers to the extent to which a me...
Today very popular Web portal sites, social networking sites, online media sites, commerce sites, etc., provide platforms for millions of visitors to visit daily and express their...