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HICSS
2003
IEEE
359views Biometrics» more  HICSS 2003»
14 years 4 months ago
Assessing the Readiness of Firms for CRM: A Literature Review and Research Model
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
Rosalie J. Ocker, Susan Mudambi
ESEM
2008
ACM
14 years 16 days ago
Why do programmers avoid metrics?
Software process improvement initiatives such as metrics programs have a high failure rate during their assimilation in a software organization. Social and organizational issues a...
Medha Umarji, Carolyn B. Seaman