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» Maximizing the spread of influence through a social network
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ASUNAM
2010
IEEE
13 years 5 months ago
Product Adoption Networks and Their Growth in a Large Mobile Phone Network
—To understand the diffusive spreading of a product in a telecom network, whether the product is a service, handset, or subscription, it can be very useful to study the structure...
Pal Roe Sundsoy, Johannes Bjelland, Geoffrey Canri...
ACMICEC
2007
ACM
156views ECommerce» more  ACMICEC 2007»
13 years 8 months ago
Maximizing influence in a competitive social network: a follower's perspective
Tim Carnes, Chandrashekhar Nagarajan, Stefan M. Wi...
ICWSM
2010
13 years 6 months ago
Sequential Influence Models in Social Networks
The spread of influence among individuals in a social network can be naturally modeled in a probabilistic framework, but it is challenging to reason about differences between vari...
Dan Cosley, Daniel P. Huttenlocher, Jon M. Kleinbe...
ASUNAM
2009
IEEE
13 years 11 months ago
An Analytical Way to Find Influencers on Social Networks and Validate their Effects in Disseminating Social Games
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
Erica Suyeon Kim, Steve SangKi Han