Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted customer relationship management (CRM) implementation ...
Malte Geib, Annette Reichold, Lutz Kolbe, Walter B...
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...
To determine the important trends and issues in thousands of comments from customers and make strategic decisions about business operations, managers must go over these messages m...
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...