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» Methodology for customer relationship management
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HICSS
2003
IEEE
130views Biometrics» more  HICSS 2003»
13 years 10 months ago
An Integrative Implementation Framework for Electronic Customer Relationship Management: Revisiting the General Principles of Us
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
Jerry Fjermestad, Nicholas C. Romano Jr.
HICSS
2005
IEEE
176views Biometrics» more  HICSS 2005»
13 years 10 months ago
Architecture for Customer Relationship Management Approaches in Financial Services
The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted customer relationship management (CRM) implementation ...
Malte Geib, Annette Reichold, Lutz Kolbe, Walter B...
HICSS
2006
IEEE
146views Biometrics» more  HICSS 2006»
13 years 11 months ago
Managing Customer Relationships through Mobile Medium - Underlying Issues and Opportunities
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...
HICSS
2003
IEEE
193views Biometrics» more  HICSS 2003»
13 years 10 months ago
Message Sense Maker: Engineering a Tool Set for Customer Relationship Management
To determine the important trends and issues in thousands of comments from customers and make strategic decisions about business operations, managers must go over these messages m...
Dmitri Roussinov, J. Leon Zhao
HICSS
2006
IEEE
123views Biometrics» more  HICSS 2006»
13 years 11 months ago
Determinants of Performance in Customer Relationship Management - Assessing the Technology Usage-Performance Link
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...
Goetz Greve, Sönke Albers