25 search results - page 3 / 5 » Mining Customer Value: From Association Rules to Direct Mark... |
KDD
1999
ACM
13 years 9 months ago
1999
ACM
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers...
PKDD
2007
Springer
13 years 11 months ago
2007
Springer
Randomized Response techniques have been empirically investigated in privacy preserving association rule mining. However, previous research on privacy preserving market basket data...
VLDB
1998
ACM
13 years 9 months ago
1998
ACM
We consider the problem of finding association rules that make nearly optimal binary segmentations of huge categorical databases. The optimality of segmentation is defined by an o...
APIN
2006
13 years 5 months ago
2006
It is not an easy task to know a priori the most appropriate fuzzy sets that cover the domains of quantitative attributes for fuzzy association rules mining. In general, it is unre...
SIGMOD
1999
ACM
13 years 9 months ago
1999
ACM
In recent years, many data mining methods have been proposed for finding useful and structured information from market basket data. The association rule model was recently propos...