25 search results - page 4 / 5 » Mining Customer Value: From Association Rules to Direct Mark... |
BMCBI
2006
13 years 5 months ago
2006
Background: AMP-activated protein kinase (AMPK) has emerged as a significant signaling intermediary that regulates metabolisms in response to energy demand and supply. An investig...
SDM
2004
SIAM
13 years 6 months ago
2004
SIAM
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
KDD
2001
ACM
14 years 5 months ago
2001
ACM
Surveys are an important part of marketing and customer relationship management, and open answers (i.e., answers to open questions) in particular may contain valuable information ...
KDD
2010
ACM
13 years 9 months ago
2010
ACM
Classification is one of the most essential tasks in data mining. Unlike other methods, associative classification tries to find all the frequent patterns existing in the input...
VLDB
1998
ACM
13 years 9 months ago
1998
ACM
Mining for association rules in market basket data has proved a fruitful areaof research. Measures such as conditional probability (confidence) and correlation have been used to i...