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EMNLP
2009
10 years 1 months ago
Mining Search Engine Clickthrough Log for Matching N-gram Features
User clicks on a URL in response to a query are extremely useful predictors of the URL's relevance to that query. Exact match click features tend to suffer from severe data s...
Huihsin Tseng, Longbin Chen, Fan Li, Ziming Zhuang...
KDD
2002
ACM
169views Data Mining» more  KDD 2002»
11 years 4 months ago
Optimizing search engines using clickthrough data
This paper presents an approach to automatically optimizing the retrieval quality of search engines using clickthrough data. Intuitively, a good information retrieval system shoul...
Thorsten Joachims
KDD
2009
ACM
178views Data Mining» more  KDD 2009»
11 years 4 months ago
Catching the drift: learning broad matches from clickthrough data
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
Sonal Gupta, Mikhail Bilenko, Matthew Richardson
WWW
2008
ACM
11 years 4 months ago
Mining the search trails of surfing crowds: identifying relevant websites from user activity
The paper proposes identifying relevant information sources from the history of combined searching and browsing behavior of many Web users. While it has been previously shown that...
Mikhail Bilenko, Ryen W. White
KDD
2009
ACM
188views Data Mining» more  KDD 2009»
11 years 4 months ago
Mining broad latent query aspects from search sessions
Search queries are typically very short, which means they are often underspecified or have senses that the user did not think of. A broad latent query aspect is a set of keywords ...
Xuanhui Wang, Deepayan Chakrabarti, Kunal Punera
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