This work derives and simulates two choice models applying the weighted utility theory, a generalization of the expected utility theory. It shows one set of assumptions, which jus...
The paper considers a stylized model of a dynamic assortment optimization problem, where given a limited capacity constraint, we must decide the assortment of products to offer to...
Paat Rusmevichientong, Zuo-Jun Max Shen, David B. ...
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
A stochastic formulation of the Analytic Hierarchy Process (AHP) using an approach based on Bayesian categorical data models has been developed. However, in categorical data model...
CT In this paper some experimental sequential models for the simulation of trip-chains are presented; the models have been calibrated on the base of a survey made in a medium-sized...
Demetrio C. Festa, Daniela Condino, Gabriella Mazz...