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» Needs-based analysis of online customer reviews
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WWW
2005
ACM
14 years 6 months ago
Opinion observer: analyzing and comparing opinions on the Web
The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, disc...
Bing Liu, Minqing Hu, Junsheng Cheng
ACMICEC
2007
ACM
303views ECommerce» more  ACMICEC 2007»
13 years 9 months ago
Impact of social influence in e-commerce decision making
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Young Ae Kim, Jaideep Srivastava